1.Catch new lead form submissions
Integrate Facebook Lead Ads and lead form tools to catch new submissions and capture raw lead payload.
Create or update CRM contacts from lead forms
Automatically catch new lead form submissions from Facebook Lead Ads across CRM contact and lead routing apps. Automatically create and update CRM contacts when new leads are submitted or leads meet qualification checks or contact details are presentβso you can normalize fields, qualify records, and keep outreach-ready entries without manual data entry.
How this automation keeps your CRM contacts up to date
When new lead form submissions land in Facebook Lead Ads, unstructured data slows outreach and causes missed follow-up. This automation normalizes fields, filters qualification, and creates or updates CRM contactsβso your team can reach prospects faster.
Facebook Lead Adsor swap with your favorite app
2.Normalize lead fields
Integrate Formatter by Zapier and data formatting tools to standardize names and format phone and email for CRM fields.
Formatter by Zapieror swap with your favorite app
3.Filter qualified records
Integrate Filter by Zapier and qualification rules to continue only for leads that meet configured criteria and include identifiers.
Filter by Zapieror swap with your favorite app
4.Create or update CRM contact
Integrate Element451 and CRM contact workflows to match by email, create or update records, and apply paid social source tags.
Element451or swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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