1.Captures new lead submission
Integrate Facebook Lead Ads and lead capture forms to capture raw submission fields for an intake payload.
Create formatted lead payload for sales follow-up queue
Automatically format and forward new lead submissions across Facebook Lead Ads, Formatter by Zapier, and Webhooks by Zapier. Get instant follow-up readiness when lead form submitted or new lead captured or submission receivedβso you can parse names, normalize phones, and send intake payloads without manual data entry.
How this automation accelerates your sales intake queue
When a configured Facebook lead form is submitted, follow-up can stall due to inconsistent fields. This automation captures raw submission data, formats lead contact fields, and sends an intake-ready JSON payloadβso your team can route sales outreach faster.
Facebook Lead Adsor swap with your favorite app
2.Parses name and normalizes phone
Integrate Formatter by Zapier and data formatting tools to parse full name and normalize phone to E.164.
Formatter by Zapieror swap with your favorite app
3.Sends JSON payload to intake endpoint
Integrate Webhooks by Zapier and request mapping tools to post a JSON payload to your intake endpoint.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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