1.Detect new form submission
Integrate Unbounce and form capture tools to detect each new landing page submission and start lead routing.
Create external lead posts from landing page submissions
Automatically monitor landing page form submissions across Unbounce and your external lead intake stack. Create and update external lead posts when new form submission, email provided, or source fields captured β so you can normalize contact fields, filter invalid entries, and post intake payloads without manual lead intake.
How this automation creates external lead posts
When landing page submissions pile up in inboxes, unqualified leads slip through and sales lose time. This automation formats and filters contacts, then posts a clean lead payload to your external intake endpointβso your team can route leads fast.
Unbounceor swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier and data formatting tools to normalize contact fields and map source values to the lead payload.
Formatter by Zapieror swap with your favorite app
3.Check qualifying records
Integrate Filter by Zapier and validation tools to continue only for qualifying records, avoiding noisy submissions.
Filter by Zapieror swap with your favorite app
4.POST to lead intake endpoint
Integrate Webhooks by Zapier and API endpoint tools to POST the intake payload and route leads to your external endpoint.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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