1.New lead
Integrate Facebook Lead Ads and lead capture inputs to detect a new lead and trigger lead normalization.
Create CRM-ready leads from paid social forms for dealers
Automatically detect new lead submitted across Facebook Lead Ads and normalize CRM-ready fields with Formatter by Zapier, Google Sheets, Code by Zapier, and Webhooks by Zapier. Create and update when lead form submitted or dealer mapping matches or consent gets standardizedβso you can route clean contacts, enrich dealer attribution, and post to your CRM without manual data cleanup.
How this automation accelerates CRM-ready routing
When new lead submitted from Facebook Lead Ads, messy fields and missing attribution slow down follow-up and create inconsistent records. This automation extracts model data, splits campaign tokens, and enriches dealers while normalizing consent and posting a CRM-ready payloadβso your team can route leads immediately.
Facebook Lead Adsor swap with your favorite app
2.Extract model token
Integrate Formatter by Zapier and regex extraction tools to map form name and extract a model field.
Formatter by Zapieror swap with your favorite app
3.Split campaign components
Integrate Formatter by Zapier and text parsing tools to split form name into campaign language, objective, and offer fields.
4.Lookup dealer details
Integrate Google Sheets and enrichment datasets to map dealer name and return dealer code, city, province, and brand.
Google Sheetsor swap with your favorite app
5.Normalize consent and contacts
Integrate Code by Zapier and data cleaning tools to standardize consent and clean phone and email formats.
Code by Zapieror swap with your favorite app
6.Post to CRM endpoint
Integrate Webhooks by Zapier and CRM processing tools to post the normalized contact payload to your CRM endpoint.
Webhooks by Zapieror swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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