1.Catch Hook receives payload
Integrate Webhooks by Zapier and webhook handling to extract core survey values and map email and responses to variables.
Create contact records from incoming survey webhook payloads
Automatically convert incoming survey webhook payloads into enriched contact records across Webhooks by Zapier and LeadConnector. Enrich and create or update leads when survey responses arrive, email is present, or survey traits matchβso you can route contacts to the right campaign, capture key answers, and start campaign enrollment without manual data entry.
How this automation routes survey leads faster
When new survey webhook payloads arrive, manual cleanup slows lead follow-up and risks missed campaign timing. This automation captures survey values, enriches contact details, and adds or updates lead records and source tagsβso your team can route at the moment intent is clear.
Webhooks by Zapieror swap with your favorite app
2.Fetch canonical enrichment details
Integrate Webhooks by Zapier and enrichment endpoints to call your enrichment endpoint and map returned values to variables.
3.Create or update lead contact
Integrate LeadConnector and CRM contact fields to map email and survey answers, mark the record as a lead, and apply a source tag.
LeadConnectoror swap with your favorite app
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Step 1
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Define the trigger
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