1.Monitor new lead submissions
Integrate Facebook Lead Ads, lead capture tools, and CRM ingestion tools to trigger capture for new lead submissions.
Create contact and deal from ad form lead
Automatically capture new lead submissions across Facebook Lead Ads. Create and update when new leads hit your systemβso you can log submissions, upsert contacts, and open deals without manual lead entry.
How this automation creates faster follow-up for new leads
When new lead submissions arrive, delays can cause missed outreach and stalled pipeline. This automation logs each submission, creates or updates contacts, and opens a linked dealβso your team can follow up immediately.
Facebook Lead Adsor swap with your favorite app
2.Creates audit row in Zapier Tables
Integrate Zapier Tables, spreadsheet storage, and data mapping tools to create an audit row for each submission.
Zapier Tablesor swap with your favorite app
3.Creates or finds ActiveCampaign contact
Integrate ActiveCampaign, contact enrichment tools, and dedupe logic to create or update a contact using submission ID.
ActiveCampaignor swap with your favorite app
4.Adds contact to list and automation
Integrate ActiveCampaign, list management, and nurture workflows to add the contact to a list and enroll in automation.
5.Creates an ActiveCampaign deal
Integrate ActiveCampaign, pipelines, and deal tracking tools to create a pipeline deal linked to the contact.
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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