1.Detect new lead submissions
Integrate Facebook Lead Ads, lead routing tools, and form tracking to detect new lead submissions for campaign lead capture.
Create clean contacts from social lead emails for campaign
Automatically normalize new Facebook Lead Ads submissions across lead processing tools. Automatically create and update contacts and enroll journeys when email inputs need cleanup, form metadata is captured, or source tags are presentβso you can standardize segmentation and follow-up without manual list work.
How this automation routes ready-to-market leads
When email-only social leads arrive without standardized fields, downstream lists and journeys break and follow-up gets delayed. This automation normalizes email and form metadata, filters qualifying records, and routes them into list assignment and welcome enrollment workflowsβso your team can scale campaign outreach.
Facebook Lead Adsor swap with your favorite app
2.Normalize lead email
Integrate Formatter by Zapier, data cleanup tools, and form metadata parsing to clean lead emails and map form metadata fields.
Formatter by Zapieror swap with your favorite app
3.Validate qualifying leads
Integrate Filter by Zapier and validation tools to validate qualifying records using cleaned email and configured form criteria.
Filter by Zapieror swap with your favorite app
4.Enrol leads in journeys
Integrate Sub-Zap by Zapier, list assignment workflows, and journey automation to assign leads and start welcome journey enrollment.
Sub-Zap by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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