1.Catches incoming lead webhooks
Integrate Webhooks by Zapier and webhook endpoints to capture incoming lead payloads and route them downstream.
Create and route new lead contacts to buyers
Automatically catch Hook leads across Webhooks by Zapier and LeadConnector. Route qualified contacts to buyer endpoints and send fallback leads to your intake queueβso you can save contacts, place leads fast, and avoid manual routing for review when webhook payloads arrive.
How this automation routes buyer-ready leads
When webhook lead payloads arrive without routing, buyers miss qualified placements and intake review gets delayed. This automation saves incoming leads as contacts, branches by credit score, posts qualified leads to buyer endpoints and sends fallback leads to your intake queueβso your team routes in the moment.
Webhooks by Zapieror swap with your favorite app
2.Adds or updates contact records
Integrate LeadConnector and CRM contact tools to map fields, set records as leads, and match contacts by email.
LeadConnectoror swap with your favorite app
3.Branches leads by credit score
Integrate Paths by Zapier and decision logic to evaluate the credit score payload value and continue only for qualifying bands.
Paths by Zapieror swap with your favorite app
4.Posts qualified leads to buyers
Integrate Webhooks by Zapier and API endpoints to post a compact contact payload and credit band to buyer endpoints.
5.Posts fallback leads to intake
Integrate Webhooks by Zapier and intake queue tools to send contact summaries for manual review when buyers criteria are not met.
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Step 1
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Define the trigger
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