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Create and distribute new leads to sales reps

Automatically catch incoming lead webhooks across Close, Zapier Tables, Google Sheets, and Superchat. Create and update records when lead details arrive β€” so you can identify leads, update partner counts, and send welcome messages without manual lead routing.

How this automation accelerates lead routing your team

When new lead webhooks arrive, delays can break distribution timelines. This automation catches webhook lead data, creates or updates CRM leads, updates partner tracking and worksheet rows, and sends confirmation messages β€” so your team can route faster.

  1. 1.Catches lead webhook

    Integrate Webhooks by Zapier and incoming webhook handling to capture lead data from your hook for routing.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Finds lead by email

    Integrate Close and CRM search tools to find an existing lead by source email and pass match status onward.

    Closeor swap with your favorite app
  3. 3.Upserts lead and task

    Integrate Close and task workflows to create or update the lead stage, add a note, and schedule a follow-up task.

    Closeor swap with your favorite app
  4. 4.Updates partner tracking

    Integrate Zapier Tables and reporting fields to find partner records and adjust assigned and missing lead counts.

    Zapier Tablesor swap with your favorite app
  5. 5.Updates worksheet distribution

    Integrate Google Sheets and row lookup tools to mark distribution status and assign the partner on the matching row.

    Google Sheetsor swap with your favorite app
  6. 6.Sends confirmation message

    Integrate Superchat and contact management to find or create contacts and send a confirmation template message.

    Superchator swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Calendly
Okta
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Allstate
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Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
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The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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