1.Captures lead submission payload
Integrate Facebook Lead Ads and mapping tools to capture submission payload fields and centralize lead intake data.
Assign incoming ad leads via round robin to reps
Automatically capture new lead submissions across Facebook Lead Ads and route them through Zapier across Webhooks by Zapier and SMS by Zapier. Create and update when routing counters increment and parity flags decide owner assignmentβso you can create CRM records, send SMS to prospects, and notify assigned reps without manual lead routing.
How this automation assigns leads evenly to reps
When Facebook Lead Ads new lead submission happens, leads can stall and assignment inconsistencies can slip in. This automation increments routing counters and calculates parity, then posts CRM records and sends SMSβso your team can route every lead at peak speed.
Facebook Lead Adsor swap with your favorite app
2.Increments shared routing counter
Integrate Storage by Zapier and data tools to increment a shared routing counter and pass the new value downstream.
Storage by Zapieror swap with your favorite app
3.Determines routing parity flag
Integrate Code by Zapier and logic tools to return an isEven flag so routing logic can decide the assigned rep.
Code by Zapieror swap with your favorite app
4.Creates CRM record via webhook
Integrate Webhooks by Zapier and CRM endpoints to post contact fields and set the owner field for the chosen rep.
Webhooks by Zapieror swap with your favorite app
5.Sends SMS to prospect
Integrate SMS by Zapier and messaging tools to send an outbound SMS using the submission phone number.
SMS by Zapieror swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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