1.Detect new lead submissions
Integrate Facebook Lead Ads and lead data capture to detect new lead submissions and start routing.
Assign incoming ad leads to sales owners and notify team
Automatically monitor new lead submissions across Facebook Lead Ads, HubSpot, Zapier Tables, and Slack. Create and update when ad lead arrives, contact email is found, or ownership needs assignment—so you can update CRM owners, notify assigned sales, and validate no-match leads without manual follow-up.
How this automation accelerates lead outreach
When new ad leads are received, delays can cost response time and reduce conversion. This automation delays for CRM readiness, enriches and updates contact ownership, and notifies assigned sales and the lead-gen inbox—so your team can act fast.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Delays lead processing
Integrate Delay by Zapier and timing tools to delay for 3 minutes to allow CRM sync.
Delay by Zapieror swap with your favorite app
3.Finds contact by email
Integrate HubSpot and CRM search tools to find a contact by email to retrieve existence and owner id.
HubSpotor swap with your favorite app
4.Branches by contact match
Integrate Filter by Zapier and decision logic to branch when the contact is not found or found.
Filter by Zapieror swap with your favorite app
5.Notifies lead-gen inbox
Integrate Email by Zapier and email templates to send a notification for manual validation when no match occurs.
Email by Zapieror swap with your favorite app
6.Selects next salesperson
Integrate Zapier Tables and round robin tracking to pick the next salesperson using the tracker index.
Zapier Tablesor swap with your favorite app
Automate your work, your way
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- View all
Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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