1.Catch Hook for incoming enquiry
Integrate Webhooks by Zapier and webhook payload parsing to extract lead fields and course identifiers to route enquiries.
Add website enquiries to targeted nurture journeys by course
Automatically catch site enquiry webhooks and extract lead fields across Webhooks by Zapier, Salesforce, and Pardot. Create or update course-ready prospects when enquiry payloads arrive, email matches an existing lead, or course identifiers map to listsβso you can route them into targeted nurture journeys without manual routing.
How this automation routes leads into course journeys
When a site enquiry posts a webhook, missed details can delay outreach and stall course nurturing. This automation catches enquiry payloads and finds or creates prospects, then routes them into the right course listβso your team can scale lead routing without manual work.
Webhooks by Zapieror swap with your favorite app
2.Find Lead by email
Integrate Salesforce and CRM lookup tools to search for an existing lead by email and continue when not found to dedupe prospects.
Salesforceor swap with your favorite app
3.Find or Create Prospect
Integrate Pardot and prospect field mapping tools to map enquiry fields and set the campaign ID to prepare the prospect.
Pardotor swap with your favorite app
4.Add Prospect to course list
Integrate Pardot and marketing automation rules to route the prospect into the configured list based on the course to start nurture journeys.
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