1.Monitor incoming contact form submissions
Integrate Webhooks by Zapier and inbound form routing to catch submissions and trigger lead processing.
Add website contact form leads and alert local reps
Automatically catch new website contact form submissions across Webhooks by Zapier, Zapier Tables, and Microsoft Exchange. Create and update when new contact form submission, source URL contains dealer slug, or locale becomes availableβso you can create lead records, send localized confirmations, and alert local reps without manual lead capture.
How this automation accelerates local rep follow-up
When incoming contact form hooks arrive, delays can cost deals and lead interest. This automation extracts dealer routing signals and creates lead records, then sends confirmations and local rep notificationsβso your team can respond while intent is fresh.
Webhooks by Zapieror swap with your favorite app
2.Extract dealer slug values
Integrate Formatter by Zapier and URL parsing to extract source values and output a dealer slug for routing.
Formatter by Zapieror swap with your favorite app
3.Lookup dealer record
Integrate Zapier Tables and dealer databases to search the Dealers table and return dealer contact and locale.
Zapier Tablesor swap with your favorite app
4.Create lead record
Integrate Zapier Tables and lead records to create a new Lead record and map submission fields.
5.Send confirmation email to submitter
Integrate Microsoft Exchange and email templates to send a localized confirmation to the submitter email.
Microsoft Exchangeor swap with your favorite app
6.Send notification to dealer
Integrate Microsoft Exchange and contact messaging to notify the dealer contact with a lead summary.
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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