1.Captures new lead form submissions
Integrate Facebook Lead Ads and lead intake tools to capture incoming submissions and pull phone, name, and campaign context to validate leads.
Add social ad lead to call list instantly
Automatically capture new lead form submissions across Facebook Lead Ads. Automatically create or update dial-ready contacts in Dialfire, normalize phone numbers, and store call IDs and summariesβso you can route leads instantly without manual list building.
How this automation accelerates your outbound calling
When new lead form submissions arrive, response delays can cause missed conversations. This automation captures lead details and formats phone numbers, creates or updates campaign contacts, and stores call IDs and summariesβso your team can reach sellers faster.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone number format
Integrate Formatter by Zapier and data transformation tools to normalize phone numbers and map name and campaign context into safe fields.
Formatter by Zapieror swap with your favorite app
3.Creates contacts and call tasks
Integrate Dialfire and calling campaign tools to create or update a contact and add a call task to the outbound campaign queue.
Dialfireor swap with your favorite app
4.Stores tracking for reconciliation
Integrate Storage by Zapier and tracking storage tools to save the normalized phone and the external contact or call ID for later reconciliation.
Storage by Zapieror swap with your favorite app
5.Posts lead summary to endpoint
Integrate Webhooks by Zapier and analytics tools to post a brief lead summary to your intake endpoint for downstream reporting.
Webhooks by Zapieror swap with your favorite app
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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