1.Monitors new or updated spreadsheet row
Integrate Google Sheets, spreadsheet inputs, and campaign mapping to detect newly submitted or updated lead rows.
Add qualifying web submissions to campaign list and enrich
Automatically monitor new or updated spreadsheet rows across Google Sheets to capture web submissions and qualifying campaign indicators. Create and update when new submissions arrive, spreadsheet rows update, or qualifying flags changeβso you can create campaign rows, enrich company context, and update enriched fields without manual spreadsheet cleanup.
How this automation enriches your campaign leads
When new or updated spreadsheet rows land, unqualified submissions can slip into your campaign list and waste outreach effort. This automation routes qualifying rows, enriches company context with AI, and updates your campaign worksheetβso your team can segment and act on improved leads without manual cleanup.
Google Sheetsor swap with your favorite app
2.Filters by qualifying indicators
Integrate Filter by Zapier and spreadsheet logic to continue only for rows matching configured source and campaign indicators.
Filter by Zapieror swap with your favorite app
3.Creates campaign row in worksheet
Integrate Google Sheets and data mapping tools to create a target campaign row and set the standardized source label.
4.Runs enrichment workflow lookup
Integrate Cassidy and contact enrichment tools to run AI enrichment using company and contact text for lookup and extraction.
Cassidyor swap with your favorite app
5.Parses enrichment into structured fields
Integrate AI by Zapier and data structuring tools to parse enrichment output into website, profile links, and company details.
AI by Zapieror swap with your favorite app
6.Updates campaign row with enrichment
Integrate Google Sheets and spreadsheet updates to write extracted company fields and a short description back to the campaign row.
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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