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Add qualified web leads to outbound cadence and CRM

Automatically enrich new website leads across Pipedrive, Zapier Tables, and Klenty. Enroll prospects in language-based outreach—so you can enrich CRM records, add to outreach lists, and start cadences when web leads arrive, lead emails validate, or language preferences set—without manual follow-up.

How this automation scales qualified lead routing

When a new lead hits Pipedrive, unqualified or misrouted submissions can trigger delays and missed opportunities. This automation updates people and lead locale details, then adds prospects and starts an outbound cadence—so your team can follow up faster.

  1. 1.Detects new lead in Pipedrive

    Integrate Pipedrive and CRM lead intake tools to detect a new lead and trigger enrichment for lead routing.

    Pipedriveor swap with your favorite app
  2. 2.Updates person with lead fields

    Integrate Pipedrive and CRM fields to map submission data and set marketing consent, so you can enrich person records.

    Pipedriveor swap with your favorite app
  3. 3.Finds locale record by country

    Integrate Zapier Tables and lookup tools to match the mapped language or country to a locale record.

    Zapier Tablesor swap with your favorite app
  4. 4.Updates lead with locale context

    Integrate Pipedrive and CRM data mapping tools to write locale and country values into the lead record.

    Pipedriveor swap with your favorite app
  5. 5.Adds prospect to outreach list

    Integrate Klenty and outreach list tools to add or update a prospect by person name and email.

    Klentyor swap with your favorite app
  6. 6.Starts prospect cadence track

    Integrate Klenty and engagement tools to start the configured cadence for that language track.

    Klentyor swap with your favorite app

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Calendly
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Sysco
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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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