1.Captures new form submissions
Integrate Facebook Lead Ads to capture each new lead form submission and map contact fields and campaign context for routing.
Add qualified social leads to CRM lead list
Automatically catch new lead form submissions across Facebook Lead Ads and Zapier steps, and keep CRM lead intake ready for qualification. Create and update CRM lead records when qualifying city or region fields appear, contact details are present, and campaign metadata is capturedβso you can avoid manual lead list updates.
How this automation routes new social leads to your CRM
When new social leads arrive without consistent qualification, follow-up can stall and sales loses context-rich details. This automation captures Facebook Lead Ads submissions, filters and formats them, and posts structured lead data to your CRM endpointβso your team can route faster.
Facebook Lead Adsor swap with your favorite app
2.Filters for qualifying records
Integrate Filter by Zapier to continue only for leads that include a configured city or region and skip nonqualifying submissions.
Filter by Zapieror swap with your favorite app
3.Normalizes phone numbers
Integrate Formatter by Zapier to normalize phone numbers and trim whitespace so the CRM receives clean contact values.
Formatter by Zapieror swap with your favorite app
4.Posts structured lead payload
Integrate Webhooks by Zapier to POST a form or JSON payload to your CRM endpoint with referral fields and contact details.
Webhooks by Zapieror swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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