1.Detect new lead submissions
Integrate Facebook Lead Ads to detect each new ad form submission and pull lead fields to qualify routing.
When a new ad form submission lands, ineligible entries and missed routing create delays and inaccurate tracking. This automation filters submissions, assigns an owner group, and logs qualified leads to tracking sheets and advances rotationβso your team keeps routing consistent.
Integrate Facebook Lead Ads to detect each new ad form submission and pull lead fields to qualify routing.
Integrate Filter by Zapier to validate qualifications and continue only for submissions that pass the required checks.
Integrate Storage by Zapier to retrieve the current rotation counter value used for picking the next owner group.
Integrate Formatter by Zapier to map the stored counter to an owner group and apply a fallback when no match exists.
Integrate Google Sheets to add a row to the team tracker with source fields, owner group, and routing tag.
Integrate Google Sheets to add the same lead fields to the master lead sheet for reporting and backup.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.