1.Monitors new lead submissions
Integrate Facebook Lead Ads and paid social forms to capture lead submissions, including email, name, phone, and timestamps.
Add paid social leads to CRM and audience
Automatically capture new lead submissions from Facebook Lead Ads across Facebook Lead Ads, Mailjet, and Facebook Custom Audiences. Create and update when leads qualify, emails are present, or campaign data matchesβso you can create CRM contacts, subscribe leads, and refresh retargeting audiences without manual lead routing.
How this automation connects your leads to CRM and audiences
When new Facebook Lead Ads submissions land, delays can break nurture timing and inflate manual work. This automation captures paid-social leads, routes them into your CRM, and enrolls them in your mailing list and retargeting audienceβso your team can follow intent instantly.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying records
Integrate Filter by Zapier to continue only for qualifying records and separate which audience and workflow should run.
Filter by Zapieror swap with your favorite app
3.Creates or updates CRM contact
Integrate Sub-Zap by Zapier to map lead fields and create or update a CRM contact and optional deal record.
Sub-Zap by Zapieror swap with your favorite app
4.Subscribes contact to list
Integrate Mailjet to subscribe the contact to a list and add source tags with campaign metadata in attributes.
Mailjetor swap with your favorite app
5.Adds email to custom audience
Integrate Facebook Custom Audiences to add the lead email to the configured retargeting audience for follow up.
Facebook Custom Audiencesor swap with your favorite app
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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