1.Captures new lead submissions
Integrate Facebook Lead Ads and lead routing tools to capture each form submission payload and submission ID to start intake.
Add paid social lead form entries to lead queue
Automatically capture new lead form submissions across Facebook Lead Ads and your lead management stack. Dispatch summarized lead emails and enriched contact records when submissions arrive, when new leads come in, or when form data is receivedβso you can route leads, enrich fields, and notify sales without manual lead routing.
How this automation accelerates your lead follow-up
When new lead form submissions arrive, delays can cause missed outreach. This automation captures lead payloads, normalizes and enriches contact fields, and emails sales with a lead record referenceβso your team can respond fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes submitter name
Integrate Formatter by Zapier and data formatting tools to capitalize and map the source name field to contact name to standardize records.
Formatter by Zapieror swap with your favorite app
3.Defaults missing postal code
Integrate Formatter by Zapier and data enrichment tools to set a default postal code when the source zip is empty to complete addresses.
4.Sends mapped lead to CRM
Integrate Sub-Zap by Zapier, CRM tools, and contact mapping to send mapped lead fields, plus submission ID and campaign source to your lead system.
Sub-Zap by Zapieror swap with your favorite app
5.Notifies sales inbox and coordinators
Integrate Email by Zapier and team inbox workflows to send a summarized lead email and dispatch coordinators with the lead record link or ID.
Email by Zapieror swap with your favorite app
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Add ad form contacts to nurture list instantly
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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