1.Catch Hook for submission data
Integrate Webhooks by Zapier and inbound payload tools to catch landing submission data and start lead routing.
Add incoming leads to custom audience and table
Automatically watch incoming landing-page submission webhooks across Webhooks by Zapier, Facebook Custom Audiences, Zapier Tables, Google Sheets, and Twilio. Create and update records and send alerts when hook received, submission payload arrives, or phone data normalizesβso you can add audiences, match leads, and notify the team without manual lead entry.
How this automation accelerates lead routing with instant alerts
When hook events arrive from landing submissions, leads can wait and slip through the cracks. This automation normalizes phone data and matches or creates central lead records, then adds audience entries and sends SMS alertsβso your team can respond the same day.
Webhooks by Zapieror swap with your favorite app
2.Adds email to remarketing audience
Integrate Facebook Custom Audiences and audience management tools to add mapped email to the configured remarketing audience.
Facebook Custom Audiencesor swap with your favorite app
3.Normalizes incoming phone numbers
Integrate Code by Zapier and phone formatting tools to normalize source phone into a formatted string for matching.
Code by Zapieror swap with your favorite app
4.Creates or finds the lead record
Integrate Zapier Tables and record matching tools to search by email and formatted phone and create a new lead record.
Zapier Tablesor swap with your favorite app
5.Appends a backup table row
Integrate Google Sheets and reporting tools to append a timestamped backup row with lead and tagging fields.
Google Sheetsor swap with your favorite app
6.Sends an internal SMS alert
Integrate Twilio and SMS notification tools to send a short on-call alert mapped to the lead record.
Twilioor swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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