1.Parses incoming webhook lead fields
Integrate Webhooks by Zapier and parsing tools to receive payload data and to map source fields to lead values.
Add incoming form leads to segmented nurture lists
Automatically capture incoming webhook lead payloads across Webhooks by Zapier, Paths by Zapier, Ontraport, and Omnisend or Keap. Create and update when webhook payload arrives, qualifying field matches, or email record is missingβso you can route leads to the right nurture list, apply segment tags, and keep CRM records current without manual list updates.
How this automation routes leads to the right nurture lists
When webhook lead payloads arrive with inconsistent fields, leads can land in the wrong nurture sequence and stall campaign performance. This automation parses payloads, routes them by conditions, and creates or updates contacts in Ontraport and Omnisend or Keapβso your team can nurture at scale.
Webhooks by Zapieror swap with your favorite app
2.Routes leads based on criteria
Integrate Paths by Zapier and routing rules to evaluate payload attributes and to select the right nurture path.
Paths by Zapieror swap with your favorite app
3.Creates or updates contact in Ontraport
Integrate Ontraport and contact records tools to add or update the contact and to apply submission tags.
Ontraportor swap with your favorite app
4.Creates subscriber or contact for the path
Integrate Omnisend or Keap and subscriber tools to create or update the record and to apply campaign tags.
Omnisendor swap with your favorite app
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