1.Captures new lead gen form response
Integrate LinkedIn Ads and lead form tracking to capture each new lead gen form response and trigger prospect processing.
Add form leads to campaign list and profile
Automatically monitor LinkedIn Ads new lead gen form responses across Pardot and campaign lists. Create and update prospect records when submissions arrive, so you can find matches, apply opt-in consent, and add leads to the right nurture list without manual reporting.
How this automation builds nurture-ready leads
When new lead gen form responses arrive, leads can get delayed or missed and consent details may not be applied correctly. This automation finds prospects by email, updates prospect fields and consent, and adds them to the configured campaign listβso your team can start nurture immediately.
LinkedIn Adsor swap with your favorite app
2.Finds prospect by email
Integrate Pardot and CRM matching tools to find a prospect by email and return the first match when multiple results exist.
Pardotor swap with your favorite app
3.Updates prospect fields and consent
Integrate Pardot and data mapping tools to update prospect fields, set campaign attribution, and map opt in for consent.
4.Adds prospect to campaign list
Integrate Pardot and list management to add each found or newly created prospect to the configured campaign list.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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