Skip to content

Add and route new lead entries to your systems

Automatically capture incoming lead payloads across Webhooks by Zapier, Google Sheets, and Drop Cowboy. Automatically create and update when lead payloads arrive, submissions include email, or phone numbers are availableβ€”so you can add contacts, log audit rows, and start outreach without manual lead routing.

How this automation accelerates your follow-up

When new lead submissions hit your hook and email is incomplete, leads can be missed or routed too late. This automation extracts lead fields, filters records, and records audits while posting to a marketing endpoint and scheduling outreachβ€”so your team can respond fast.

  1. 1.Catch Hook submission payload

    Integrate Webhooks by Zapier and data mapping tools to extract lead fields and map them to generic lead inputs.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Continue only when email exists

    Integrate Filter by Zapier and audience filtering tools to continue only when mapped email is present.

    Filter by Zapieror swap with your favorite app
  3. 3.Create an audit spreadsheet row

    Integrate Google Sheets and spreadsheet mapping tools to create an audit row with timestamp, source, and opt-in flag.

    Google Sheetsor swap with your favorite app
  4. 4.Post lead to external marketing endpoint

    Integrate Webhooks by Zapier and API posting tools to send a mapped JSON payload to add the contact.

    Webhooks by Zapieror swap with your favorite app
  5. 5.Delay then send voicemail when phone is available

    Integrate Filter by Zapier, Delay by Zapier, and Drop Cowboy to schedule and send voicemail using consent and uncontacted status.

    Delay by Zapieror swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

Related automations

  • Apps: Google Sheets, Filter by Zapier, LeadConnector
    Swap with your favorite apps.

    Add abandoned call contacts to follow-up list for outreach

    Your abandoned-call spreadsheet rows leave prospects untracked and delay outreach for campaign coordinators. Get contacts added to your follow-up list so coordinators can engage the same day.

  • Apps: immedio Box, Google Sheets
    Swap with your favorite apps.

    Add abandoned demo leads to follow-up tracking sheet

    Abandoned demo leads arrive without owner or context, leaving campaign coordinators unable to prioritize outreach. Leads are logged into a follow-up sheet so coordinators can assign outreach same day.

  • Apps: ClickFunnels Classic, Delay by Zapier, Filter by Zapier, LeadConnector
    Swap with your favorite apps.

    Add abandoned funnel contacts to targeted nurture list

    Your sales page abandonments arrive without buyer info, leaving ad spend wasted and reps unsure which leads to prioritize. Capture and tag those contacts for prioritized nurture and same-day outreach.

  • Apps: HeyReach, Filter by Zapier, Breakcold, Clay, Slack
    Swap with your favorite apps.

    Add accepted connections to pre-sales lists with alerts

    Accepted outreach connections arrive un-enriched and unrouted, leaving campaign managers without follow-up context. Leads are enriched and routed to pre-sales lists with a team alert same day.

  • Apps: Tally, Zapier Tables, Filter by Zapier, Gmail
    Swap with your favorite apps.

    Add accepted form leads and notify assigned broker

    Your accepted form responses become untracked leads or duplicates when assignment isn't recorded. It assigns and logs accepted leads, then emails the assigned broker contact details within minutes.

  • Apps: Webhooks by Zapier, Google Sheets, Filter by Zapier, Myphoner
    Swap with your favorite apps.

    Add accepted registrants as calling leads to lists

    Accepted requests with phone details arrive unvalidated, causing missed callbacks and extra dialing time. Add validated contacts to calling lists so campaign managers can start outreach same day.

  • Apps: Salesforce, Filter by Zapier, Webhooks by Zapier
    Swap with your favorite apps.

    Add acquisition record to marketing list and post webhook

    Your acquisition qualification records often lack attribution, leaving campaign managers unsure and delaying outreach. It sends attributed lead data to marketing intake so teams can act same day.

  • Apps: Facebook Lead Ads, Formatter by Zapier, Sub-Zap by Zapier
    Swap with your favorite apps.

    Add ad form contacts to CRM intake queue

    Your ad lead form submissions often miss context and contact details, so reps can’t prioritize. Capture contacts into a centralized intake queue for prompt qualification within minutes.

  • Apps: Facebook Lead Ads, Formatter by Zapier, Sub-Zap by Zapier, Slack
    Swap with your favorite apps.

    Add ad form contacts to franchisee lead queue

    Your ad form leads arrive with inconsistent contact data, leaving franchise account managers unable to start outreach. Leads are normalized and routed for same-day follow-up.

  • Apps: Facebook Lead Ads, Sub-Zap by Zapier
    Swap with your favorite apps.

    Add ad form contacts to marketing queue for follow-up

    Your ad-form submissions arrive untracked, causing delayed qualification and missed outreach windows. Get standardized, routed lead records to campaign managers and SDRs for same-day outreach.

  • Apps: Jotform, LeadConnector
    Swap with your favorite apps.

    Add ad form contacts to nurture list instantly

    Your ad form signups come with mixed consent and inconsistent tags, leaving campaign managers unsure which contacts to email. Add consenting contacts to your nurture list and tag their consent path so outreach starts same day.

  • Apps: Facebook Lead Ads, Filter by Zapier, Formatter by Zapier, Webhooks by Zapier
    Swap with your favorite apps.

    Add ad form enrollments to lead intake list

    Your ad form enrollments arrive untriaged, causing missed confirmations and scheduling delays for training batches. They get routed to intake so coordinators can confirm attendees same day.

  • Explore all lead routing automations

    Accelerate lead response with automated assignment rules, owner alerts, and CRM updates

    View all

Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

Ready to automate your workflow securely?

Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.