1.Captures new form submissions
Integrate Gravity Forms and form builders to detect new estimate entries and prepare them for qualification processing.
Send qualified estimate form leads to conversion tracking
Automatically capture new estimate form submissions across Gravity Forms and Facebook Conversions. Create conversion events when new estimate submissions, classification returns Qualified, or attribution fields appearβso you can protect ad reporting, route qualified leads, and reduce manual lead review without paperwork.
How this automation preserves conversion tracking accuracy
When estimate form submissions pour in, unqualified or spam leads can corrupt conversion reporting. This automation classifies submissions, filters Qualified leads, and sends Facebook lead eventsβso your team can measure outcomes reliably.
Gravity Formsor swap with your favorite app
2.Classifies submissions with AI
Integrate Anthropic (Claude) and AI classification tools to assign a single-word Qualified result from mapped submission fields.
Anthropic (Claude)or swap with your favorite app
3.Blocks non-Qualified records
Integrate Filter by Zapier and routing rules to continue only when the model result indicates a Qualified lead.
Filter by Zapieror swap with your favorite app
4.Sends lead event to conversions
Integrate Facebook Conversions and attribution tools to send a Lead Event with mapped contact and entry timestamp.
Facebook Conversionsor swap with your favorite app
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Accelerate sales-ready lead flow with automated scoring updates, qualification routing, and rep notifications
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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