1.Detect new lead submissions
Integrate Facebook Lead Ads and automation triggers to capture each new lead payload and event timestamp for downstream routing.
Send qualified candidate lead events to ad platform
Automatically monitor new lead submissions across Facebook Lead Ads and Zapier. Create conversion events in Facebook Conversions when availability matches, experience matches, or language matchesβso you can measure qualified interest, score audiences, and skip manual forwarding without manual reporting.
How this automation protects your ad reporting signals
When new lead submissions land in Facebook Lead Ads, unqualified interest can distort ad reporting and audience signals. This automation filters qualifying records and normalizes identifiers and sends lead eventsβso your team can track qualified conversions without manual forwarding.
Facebook Lead Adsor swap with your favorite app
2.Filter by qualification fields
Integrate Filter by Zapier and qualification checks to continue only for records that pass the configured availability, experience, and language criteria.
Filter by Zapieror swap with your favorite app
3.Normalize contact identifiers
Integrate Formatter by Zapier and data mapping tools to format phone, sanitize email, and map source fields to user identifier slots.
Formatter by Zapieror swap with your favorite app
4.Send lead conversion event
Integrate Facebook Conversions and audience scoring to send Lead Event with mapped identifiers, event timestamps, and minimal conversion attributes.
Facebook Conversionsor swap with your favorite app
Automate your work, your way
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Accelerate sales-ready lead flow with automated scoring updates, qualification routing, and rep notifications
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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