1.Captures submission payload fields
Integrate Facebook Lead Ads and lead forms to capture submission payload and map core fields to lead records.
Create validated lead records for sales outreach and routing
Automatically capture new lead form submissions across Facebook Lead Ads, Zapier tools, and HighLevel. Create and update when phone numbers normalize, SMS consent standardizes, or state resolves β so you can prioritize same-day outreach, route by region, and keep consent clean without manual data cleanup.
How this automation creates validated lead records
When new lead form submissions arrive without normalized phone numbers, messy consent values, and missing state context, follow-up slips. This automation captures submission payloads, formats phone and sms consent, resolves state, and creates or updates lead recordsβso your team can qualify outreach faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone number
Integrate Formatter by Zapier and phone normalization tools to format phone output into an E.164-style number.
Formatter by Zapieror swap with your favorite app
3.Normalizes sms consent
Integrate Code by Zapier and rules logic to interpret the opt-in input and standardize sms consent to Yes or No.
Code by Zapieror swap with your favorite app
4.Finds area-code state
Integrate Zapier Tables and lookup records to extract the area code and resolve contact state or region.
Zapier Tablesor swap with your favorite app
5.Adds or updates lead contact
Integrate HighLevel and crm contact management to create or update the contact with phone, email, consent, and state.
Levor swap with your favorite app
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Accelerate sales-ready lead flow with automated scoring updates, qualification routing, and rep notifications
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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