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Create validated ad leads into CRM and notify team

Automatically catch Hook requests across Webhooks by Zapier, and validate lead quality with AI by Zapier. Create and update CRM records when leads are VALID, notify sales when new deals are created, and log FAKE or REVIEW leads to Google Sheetsβ€”so you can qualify prospects without manual review.

How this automation qualifies leads and protects CRM quality

When incoming ad leads arrive without validation, fake or low-fit contacts can clutter the CRM and delay outreach. This automation validates lead quality, sends conversion events, creates CRM records, notifies the team, and logs flagged leadsβ€”so your team can follow up on verified prospects.

  1. 1.Catches incoming ad lead endpoint

    Integrate Webhooks by Zapier and lead intake endpoints to receive incoming ad lead data for routing.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Validates lead quality and flags

    Integrate AI by Zapier and lead validation fields to validate name, organization, contact details, and produce quality flags.

    AI by Zapieror swap with your favorite app
  3. 3.Sends lead conversion event

    Integrate Facebook Conversions (for Business admins) and event metadata to send conversion payloads for VALID leads.

    Facebook Conversions (for Business admins)or swap with your favorite app
  4. 4.Creates CRM records and deals

    Integrate Pipedrive and CRM record mapping to create organization, person records, and a deal with an owner.

    Pipedriveor swap with your favorite app
  5. 5.Posts team message in sales view

    Integrate ClickUp and task collaboration to post a sales message with deal and contact context for follow-up.

    ClickUpor swap with your favorite app
  6. 6.Logs FAKE and REVIEW leads

    Integrate Google Sheets and audit logging to add rows for FAKE or REVIEW leads for blacklist and review.

    Google Sheetsor swap with your favorite app

Automate your work, your way

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Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

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  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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