1.Detect updated subscription event
Integrate Stripe and billing events to detect updated customer subscription changes that signal trial starts.
Create MQL record when subscription status is trialing
Automatically detect updated customer subscription events across Stripe. Create and update when subscriptions enter trial periodsβso you can create MQL contacts, set lifecycle stages, and keep onboarding moving without manual follow-up.
How this automation creates your MQL pipeline
When updated subscription events land with no ready MQL record, lead follow-up slows down and onboarding outreach misses the timing. This automation filters trial entries, formats contact details and upserts HubSpot contactsβso your team can start outreach fast.
Stripeor swap with your favorite app
2.Continue only for trial period
Integrate Filter by Zapier and workflow conditions to gate execution when subscriptions enter a trial period.
Filter by Zapieror swap with your favorite app
3.Split customer name fields
Integrate Formatter by Zapier and contact mapping to split full names into first name and last name fields.
Formatter by Zapieror swap with your favorite app
4.Wait before upserting contact
Integrate Delay by Zapier and timing controls to pause 30 minutes before creating or updating the contact.
Delay by Zapieror swap with your favorite app
5.Upsert marketing qualified lead
Integrate HubSpot and CRM contact management to upsert by email and set lifecycle stage to marketing qualified lead.
HubSpotor swap with your favorite app
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Accelerate sales-ready lead flow with automated scoring updates, qualification routing, and rep notifications
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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