1.Catches inbound social lead payloads
Integrate Webhooks by Zapier and webhook delivery to capture incoming social lead payloads to trigger the workflow.
Create and qualify incoming social lead as deal record
Automatically catch incoming social lead payloads across Webhooks by Zapier and Pipedrive. Create and qualify deals when a webhook arrives, so you can route pipeline updates and enrich records without manual data entry.
How this automation qualifies your inbound deals
When incoming social leads arrive without structured CRM records, pipeline updates stall and qualification gets delayed. This automation catches webhook payloads, creates organization and person records, then creates and advances deals so your team qualifies leads fasterβso your team can act on intent immediately.
Webhooks by Zapieror swap with your favorite app
2.Finds or creates organization records
Integrate Pipedrive and CRM data to search by organization name and to create organizations on no match.
Pipedriveor swap with your favorite app
3.Finds or creates person records
Integrate Pipedrive and contact mapping tools to search by email or name and link people to organizations.
4.Creates a new deal record
Integrate Pipedrive and deal tracking to create the deal record and set initial pipeline and owner values.
5.Updates deal stage to qualified
Integrate Pipedrive and CRM workflow rules to move the deal to a qualified stage when basic qualifiers exist.
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Accelerate sales-ready lead flow with automated scoring updates, qualification routing, and rep notifications
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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