1.Receives new form submissions
Integrate Gravity Forms and form capture tools to map submission fields to lead variables.
Add calculated high-value form submissions to nurture list
Automatically monitor new form submissions across Gravity Forms and Marketo. Create and update when turnover exceeds your threshold, annualized savings are calculated, and qualification tags are assignedβso you can nurture without manual lead entry.
How this automation qualifies your nurture leads
When new calculator submissions come in, low-quality leads and missed qualification can clutter your nurture list. This automation receives Gravity Forms submissions, filters qualifying records, calculates annualized savings, and updates Marketo leadsβso your team can nurture only high-value prospects.
Gravity Formsor swap with your favorite app
2.Filters for qualifying turnover
Integrate Filter by Zapier and automation rules to continue only when turnover passes your threshold.
Filter by Zapieror swap with your favorite app
3.Calculates annualized savings
Integrate Formatter by Zapier and data transformation to compute annual savings and normalize turnover display.
Formatter by Zapieror swap with your favorite app
4.Waits before lead updates
Integrate Delay by Zapier and timing controls to wait 1 minute before writing lead fields.
Delay by Zapieror swap with your favorite app
5.Creates or updates lead record
Integrate Marketo and lead databases to create or update leads with savings, turnover, and source tags.
Marketoor swap with your favorite app
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Accelerate sales-ready lead flow with automated scoring updates, qualification routing, and rep notifications
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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