1.Receives form webhook
Integrate HubSpot and form webhook data to capture submission values like email, name, phone, and UTM fields.
Update prospect records from web form submissions fast
Automatically monitor new form submissions across HubSpot and Pardot. Create and update prospect records when email matches, consent flags arrive, or UTM fields change—so you can keep nurture segments accurate and act fast without manual list cleanup.
How this automation updates your prospect records
When web form submissions land in HubSpot without matching prospect data, segmentation gets stale and nurture timing slips. This automation captures form signals and looks up and updates Pardot prospect records—so your team can segment and nurture with confidence.
HubSpotor swap with your favorite app
2.Finds prospect by email
Integrate Pardot and marketing database tools to look up the prospect record using the submitted email.
Pardotor swap with your favorite app
3.Updates prospect fields
Integrate Pardot and campaign attribution reporting to map consent, tracking, and profile fields onto the matched prospect.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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