1.Catch Hook and map lead fields
Integrate Webhooks by Zapier and webhook routing tools to map submission id and lead reference to lead id for downstream subscription steps.
Subscribe scored leads to nurture sequence and alert team
Automatically enroll incoming webhook identified leads across Webhooks by Zapier, Filter by Zapier, Close, and Delay by Zapier. Create and update when leads submit, no prior subscription is found, or status rechecks pass—so you can enroll nurtures, avoid duplicates, and continue orchestration without manual coordination.
How this automation advances your nurture follow up
When a new lead submission arrives, delays can stall outreach and waste time on duplicate checks. This automation maps lead identities, creates sequence subscriptions, and verifies status before posting a next step—so your team can keep nurture moving.
Webhooks by Zapieror swap with your favorite app
2.Stops incomplete submissions
Integrate Filter by Zapier and automation filters to continue only when the mapped lead id exists.
Filter by Zapieror swap with your favorite app
3.Find lead and primary contact
Integrate Close and CRM lookup tools to find the lead and resolve the primary contact id for subscriptions.
Closeor swap with your favorite app
4.Search and create sequence subscription
Integrate Close and CRM records tools to search by contact id and sequence, then create the subscription mapping when missing.
5.Wait for re verification interval
Integrate Delay by Zapier and scheduling tools to wait the configured interval before re verifying lead status.
Delay by Zapieror swap with your favorite app
6.Verify status and post payload
Integrate Webhooks by Zapier and orchestration tools to re check lead status and POST a compact next step payload.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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