1.Catch Hook submission
Integrate Webhooks by Zapier and data parsing tools to capture submission details to route nurture and messaging inputs.
Send nurture emails and add products to deal
Automatically catch estimate request submissions across Webhooks by Zapier and your lead tooling. Create and update when submission records are found or created, products are matched to the right deal, and emails are sent—so you can build fast follow-up without manual follow-up.
How this automation accelerates product aware follow-up
When estimate request submissions arrive, delays can slow rep follow-up and reduce response rates. This automation catches submission details, enriches nurture records, and sends threaded emails and product data for deal updates—so your team can follow up faster.
Webhooks by Zapieror swap with your favorite app
2.Find or create nurture record
Integrate Zapier Tables and database tools to look up by submission id and create a new record with key fields.
Zapier Tablesor swap with your favorite app
3.Lookup product and price row
Integrate Google Sheets and spreadsheet lookup tools to match product ids and prices to build a product list payload.
Google Sheetsor swap with your favorite app
4.Send threaded nurture email
Integrate Gmail and email templates to send a threaded message to the contact and capture the returned thread id.
Gmailor swap with your favorite app
5.Call product add sub zap
Integrate Sub-Zap by Zapier and CRM update tools to pass product and thread context to update the downstream deal.
Sub-Zap by Zapieror swap with your favorite app
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Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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