1.Catch stage-change payload
Integrate Webhooks by Zapier to receive stage-change payloads and extract contact and stage values to trigger the workflow.
Move lead stage and manage email sequence subscriptions
Automatically catch stage change events across Webhooks by Zapier, Paths by Zapier, and Kartra—so you can keep lead stage tags and sequence memberships aligned. Automatically update lead tags and sequence subscriptions when stage-change payloads arrive, stage values match configured paths, or sequences need enrollment changes—so you can assign tags, unsubscribe outdated sequences, and enroll leads without manual audience maintenance.
How this automation keeps nurture audiences current
When stage-change payloads arrive but updates sit outside your automation, audiences drift and nurture messages miss the right timing. This automation catches stage-change events and routes them through stage-based branching, then assigns and updates Kartra tags and sequence enrollment—so your team can stay aligned.
Webhooks by Zapieror swap with your favorite app
2.Branch on stage value
Integrate Paths by Zapier and routing conditions to evaluate stage values and continue only for the matching configured path.
Paths by Zapieror swap with your favorite app
3.Assign stage tag to lead
Integrate Kartra to map contact email and assign the corresponding stage tag to keep tagging accurate.
Kartraor swap with your favorite app
4.Remove tags and unsubscribe
Integrate Kartra to remove other stage tags and unsubscribe leads from sequences that no longer apply.
5.Subscribe lead at sequence step
Integrate Kartra and sequence enrollment tools to enroll the lead into the correct sequence at the configured step number.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 3
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