1.Creates standardized prospect intake
Integrate Zapier Tables and data mapping tools to map intake fields for downstream prospect creation.
When new intake rows land in Zapier Tables, delays can slow campaign entry and reduce conversion chances. This automation creates or finds prospects, adds them to a nurture list, and updates the intake row—so your team can respond faster and scale follow-through.
Integrate Zapier Tables and data mapping tools to map intake fields for downstream prospect creation.
Integrate Delay by Zapier and enrichment workflows to pause intake before creating prospects.
Integrate Pardot and marketing field mapping to create or match prospects and set campaign and source tags.
Integrate Pardot and list management tools to add matched prospects to the configured nurture list.
Integrate Zapier Tables and reporting systems to update the record with a processed flag and prospect id.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.