1.Watched replay event triggers
Integrate Crowdcast to detect watched replay events and trigger lead capture for replay viewers.
Create leads from attended webinar replays to nurture list
Automatically watch replay view events across Crowdcast and Marketo. Add qualified replay viewers to your nurture list, update lead records with viewer context, and create or match leads without manual lead capture.
How this automation grows your replay lead nurture
When watched replay events happen, leads go cold while teams manually capture viewers. This automation finds or creates leads and updates lead context and adds them to your nurture list—so your team follows up at the right moment.
Crowdcastor swap with your favorite app
2.Finds or creates leads
Integrate Marketo and CRM enrichment tools to find by email and create missing lead records.
Marketoor swap with your favorite app
3.Updates leads with context
Integrate Marketo and analytics tools to write replay event identifier and viewer context into each lead.
4.Adds leads to nurture list
Integrate Marketo and marketing automation tools to add the Marketo lead to the configured nurture list.
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