1.Detect participant record updates
Integrate EventHub and event registration tools to detect participant record updates and to pass attendee contact and raw custom fields.
Create lead from event registration into nurture list
Automatically monitor participant record updates across EventHub and Marketo. Create and update when attendee contact and custom fields change—so you can normalize data, create or update leads, and enroll them in a nurture list without manual list building.
How this automation enrolls leads in nurture lists
When participant records update, delays can stall campaign follow-up and force teams to rebuild lead details manually. This automation transforms custom fields, creates or updates leads in Marketo, and adds them to a configured nurture list—so your team can act on registration intent fast.
EventHubor swap with your favorite app
2.Transform custom fields payload
Integrate Code by Zapier and data formatting tools to parse custom fields and join multi values to normalized key values.
Code by Zapieror swap with your favorite app
3.Create or update lead in Marketo
Integrate Marketo and lead data tools to map email, names, and normalized custom fields into create or update lead records.
Marketoor swap with your favorite app
4.Add lead to nurture list
Integrate Marketo and list management tools to enroll the created or updated lead into the configured nurture list for follow up.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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