1.Captures guest registration
Integrate Luma and event capture forms to collect each guest registration payload and metadata for processing.
Create event leads and add to nurture list
Automatically capture guest registrations across Luma and Filter by Zapier. Create and update leads and add them to the configured nurture list when guest registers, registrations include required fields, or event name matches—so you can create leads, update lead profiles, and add to nurture lists without manual lead entry.
How this automation accelerates your event follow-up
When event guest registrations pile up, qualified leads can miss the nurture window and campaign performance drops. This automation captures guest registration signals, creates or updates leads, and adds them to the correct nurture list—so you can follow up without manual entry.
Lumaor swap with your favorite app
2.Filters for qualifying registrations
Integrate Filter by Zapier and workflow rules to continue only for the specified event name and qualifying registrations.
Filter by Zapieror swap with your favorite app
3.Creates or updates a lead
Integrate Marketo and CRM enrichment tools to map source contact fields and create or update the lead record.
Marketoor swap with your favorite app
4.Adds lead to nurture list
Integrate Marketo and lead list management tools to add the new or updated lead ID to the configured nurture list.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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