1.Detect new website lead flow call
Integrate Sub-Zap by Zapier to catch new website lead flow calls and start lead nurturing automation.
Create CRM lead and add to nurture audience
Automatically turn website lead submissions into enriched CRM contacts across Gmail, Clay, Pipedrive, Mailchimp, and Google Sheets. Add or update CRM records and nurture subscribers when new website lead flow calls, download submissions arrive, or lead details validate—so you can send thanks, enrich data, and report attribution without manual follow-up.
How this automation enriches your nurture audience
When new website lead flow calls land, leads can sit unacknowledged and untagged. This automation sends a thank-you email and creates enriched CRM records and nurture subscribers—so your team can follow up fast with clean attribution.
Sub-Zap by Zapieror swap with your favorite app
2.Sends thank-you email
Integrate Gmail, email templates, and contact data to send a thank-you email to the submitted address.
Gmailor swap with your favorite app
3.Creates Clay record
Integrate Clay and enrichment tools to create a Clay row with source fields for later annotation.
Clayor swap with your favorite app
4.Creates or updates CRM person and org
Integrate Pipedrive and CRM matching to create or update organizations and persons by email and org name.
Pipedriveor swap with your favorite app
5.Adds or updates nurture subscriber
Integrate Mailchimp and audience lists to add or update the subscriber and place them into the nurture list with tags.
Mailchimpor swap with your favorite app
6.Appends lead attribution row
Integrate Google Sheets and reporting tools to add a lead-attribution row for handoff and marketing ops reporting.
Google Sheetsor swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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