1.Detects new guest registration
Integrate Luma and event registration platforms to detect new registrations and start the workflow for qualifying leads.
Create contacts from event registrants into nurture list
Automatically monitor new guest registrations across Luma and qualification steps in Zapier. Create and update nurture audience contacts in HubSpot when qualifying events register, so you can add attendees, enrich profiles, and join the right campaign list without manual list work.
How this automation scales your post-event nurture
When new guest registrations arrive in Luma, unqualified signups can waste time and lead to messy audiences. This automation filters and formats registrant data, then upserts contacts and adds them to a configured nurture list—so your team can launch timely campaigns.
Lumaor swap with your favorite app
2.Filters qualifying registrations
Integrate Filter by Zapier and automation rules to continue only for qualifying events and stop non-matching registrants.
Filter by Zapieror swap with your favorite app
3.Splits guest name tokens
Integrate Formatter by Zapier and data formatting tools to split the guest name into parts for contact field mapping.
Formatter by Zapieror swap with your favorite app
4.Upserts enriched contact
Integrate HubSpot and CRM contact enrichment tools to upsert contacts with mapped email, names, and event details.
HubSpotor swap with your favorite app
5.Adds contact to nurture list
Integrate HubSpot and CRM list management tools to add each attendee to the configured nurture list membership.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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