1.Receives form payload
Integrate Webhooks by Zapier and form payload parsing to parse submission fields and map email and source data into your workflow.
When web form submissions arrive without automation, leads can miss timely follow-up. This automation parses the form payload and adds subscribers to your marketing form and nurture sequence—so your team can act on intent fast.
Integrate Webhooks by Zapier and form payload parsing to parse submission fields and map email and source data into your workflow.
Integrate ConvertKit and marketing form lists to map subscriber details and UTM and referrer fields and add the subscriber to your configured list.
Integrate Kit and nurture sequence tools to map submission fields to tags and add subscribers into the appropriate nurture sequence.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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