1.Pull registrant data and responses
Integrate Microsoft Teams Events and lead form fields to map registrant inputs to lead fields for creating qualified records.
Add webinar registrants to nurture list and roster
Automatically pull new webinar registrant details across Microsoft Teams Events and analytics workbooks. Validate each registration, create or update leads in Marketo, and log roster rows in Microsoft Excel—so you can keep webinar follow-up on track without manual list updates.
How this automation grows your webinar nurture roster
When new webinar registrant data arrives, leads can slip and reporting lags behind event ops. This automation validates registrants and updates lead programs and workbook rows—so your team can nurture contact follow-up at scale.
Microsoft Teams Eventsor swap with your favorite app
2.Find or create lead by email
Integrate Marketo and marketing database tools to find matching leads or create new lead profiles by email.
Marketoor swap with your favorite app
3.Add lead to webinar program list
Integrate Marketo and program tools to add the returned lead ID into the configured webinar nurture list.
4.Append roster row for reporting
Integrate Microsoft Excel and reporting workbooks to append a new row with registration fields for event ops visibility.
Microsoft Excelor swap with your favorite app
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