1.Monitor new company record creation
Integrate Attio to detect the moment a new company record is created for verified signup intake.
Add verified company signups to marketing nurture list
Automatically add verified company signups to marketing nurture lists across Attio and Marketo. Add the latest verified person when a new company record is created or verified—so you can add leads to a configured nurture list and trigger prompt outreach without manual list building.
How this automation adds verified leads to your nurture list
When a new company record is created but outreach lists stay unbuilt, response delays can slow conversions. This automation waits, finds and filters the latest qualifying person, and then creates or updates a Marketo lead and adds it to a configured nurture list—so your team can reach out at the right time.
Attioor swap with your favorite app
2.Delays for 7 hours
Integrate Delay by Zapier to pause for 7 hours before checking related people for record propagation.
Delay by Zapieror swap with your favorite app
3.Finds people at the company
Integrate Attio to find people at the company and return person results for the created company record.
4.Selects latest created person
Integrate Code by Zapier to choose the latest created person and extract email, name, and timestamps.
Code by Zapieror swap with your favorite app
5.Filters for verified criteria
Integrate Filter by Zapier to continue only when workspace or person meets verified criteria and is not excluded.
Filter by Zapieror swap with your favorite app
6.Adds lead to nurture list
Integrate Marketo to find or create the lead and add it to the configured marketing nurture list.
Marketoor swap with your favorite app
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