1.Monitor new lead instant-form submissions
Integrate Facebook Lead Ads and lead capture forms to capture instant-form submissions and submission timestamps for routing new leads.
Add paid social leads to nurture lists and update prospects
Automatically monitor new Facebook Lead Ads instant-form submissions across Facebook Lead Ads, Formatter by Zapier, and Pardot. Create and update prospects when instant-form submitted or new lead captured or consent checked—so you can normalize consent, assign nurture lists, and keep follow-up on time without manual reporting.
How this automation assigns leads to nurture faster
When instant-form submissions arrive, delays can cause missed follow-up windows and poor attribution. This automation captures lead fields, normalizes consent, and creates or updates prospects and nurture lists—so your team can nurture with accurate consent.
Facebook Lead Adsor swap with your favorite app
2.Normalize consent and phone formats
Integrate Formatter by Zapier and data normalization tools to normalize consent flags and phone or text formats for consistent fields.
Formatter by Zapieror swap with your favorite app
3.Find or create prospects
Integrate Pardot and CRM prospect records to search by email and create mapped prospect fields for nurture.
Pardotor swap with your favorite app
4.Update prospect with attribution
Integrate Pardot and marketing attribution tools to update prospects with normalized fields and timestamp based opt-in details.
5.Add prospect to nurture list
Integrate Pardot and prospect list workflows to add only opted-in prospects to the configured nurture list for timely follow-up.
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Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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