1.Catch new lead form entry
Integrate Google Ads and lead capture forms to catch submissions and surface core fields for lead processing.
Add paid lead form entries to nurture list and notify ops
Automatically catch new lead form entry submissions across Google Ads, Pardot, and Email by Zapier. Send processing alerts when new lead form entry submitted, lead form entry captured, or paid lead form submission received—so you can create or find prospects, update attribution, and add leads to a nurture list without manual follow-up.
How this automation adds leads to nurture faster
When new lead form entries come in, manual handoffs can delay nurturing and leave attribution incomplete. This automation catches submissions, updates and enriches prospect records, adds leads to your nurture list, and notifies operations—so your team can follow up at the right moment.
Google Adsor swap with your favorite app
2.Find or create prospect
Integrate Pardot and CRM matching to search by email and create a prospect when no match exists.
Pardotor swap with your favorite app
3.Update prospect attributes
Integrate Pardot and campaign attribution tools to map source fields and attach campaign context before nurture.
4.Add prospect to nurture list
Integrate Pardot and nurture list management to add the prospect to your configured nurture list for follow-up.
5.Notify ops of processing status
Integrate Email by Zapier and workflow notifications to send a processing summary and alerts when updates fail.
Email by Zapieror swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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