1.Receives new form submission
Integrate Netlify and form capture tools to map submission fields and contact data to lead inputs.
Add new website leads to nurture list and Slack
Automatically monitor new form submissions across Netlify, Marketo, and Slack. Create and update lead records when form submissions arrive or landing criteria match or key fields are captured—so you can enrich location data, add leads to your nurture list, and alert your team without manual follow-up.
How this automation adds web leads to nurture
When new form submissions land without a consistent enrichment and routing process, outreach can lag and nurture lists stay incomplete. This automation receives submissions, filters qualifying records, enriches location via an IP call, creates or updates leads and adds them to your nurture list and notifies your team—so your team can reach leads promptly.
Netlifyor swap with your favorite app
2.Continues only for qualifying submissions
Integrate Filter by Zapier and campaign rules to gate only qualifying records based on referrer or landing criteria.
Filter by Zapieror swap with your favorite app
3.Enriches submitter IP with location
Integrate Sub-Zap by Zapier and enrichment data sources to return country or location details from the submitter IP.
Sub-Zap by Zapieror swap with your favorite app
4.Creates or updates and adds lead
Integrate Marketo and CRM lead tools to create or update leads, append notes, and add them to the nurture list.
Marketoor swap with your favorite app
5.Sends team channel message
Integrate Slack and team notifications to post lead details and a lead link to your designated channel.
Slackor swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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