1.Captures new lead conversion
Integrate WhatConverts and conversion tracking tools to pull the new lead payload and start nurture list processing.
Add new web and call leads to nurture list
Automatically monitor new lead conversions across WhatConverts, Formatter by Zapier, and LeadConnector. Create and update nurture-ready contacts when new web conversion, new call conversion, or new email conversion—so you can clean fields, preserve source attribution, and add leads to your nurture list without manual list building.
How this automation adds leads to your nurture list
When new conversions arrive from web forms, calls, and emails, leads can sit unused and attribution can get lost. This automation pulls each new lead, cleans and normalizes fields, then creates or updates contacts and adds them to your configured nurture list—so your team nurtures at the right moment.
WhatConvertsor swap with your favorite app
2.Cleans and normalizes lead data
Integrate Formatter by Zapier and data formatting tools to clean and normalize fields, including phone, names, and source mapping.
Formatter by Zapieror swap with your favorite app
3.Adds or updates contact
Integrate LeadConnector and contact records to map standardized fields, set lead flags, and store lead notes.
LeadConnectoror swap with your favorite app
4.Adds contact to nurture list
Integrate LeadConnector and campaign tagging tools to add the contact to the configured nurture list or apply a nurture tag.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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