1.Receive new lead submission
Integrate Facebook Lead Ads and lead form tools to capture raw sign-up fields and to trigger prospect processing
When social sign-ups arrive without clean segmentation, missing consent tracking can delay follow-up and waste nurture capacity. This automation captures lead submissions, updates prospects, and adds them to campaign and confirmed opt-in lists—so your team nurtures at the right moment.
Integrate Facebook Lead Ads and lead form tools to capture raw sign-up fields and to trigger prospect processing
Integrate Pardot and CRM data tools to map form values and to create or match prospect records
Integrate Pardot and marketing fields tools to write remaining answers and to update subscription and consent flags
Integrate Pardot and campaign audience tools to assign the prospect to configured campaign list records
Integrate Filter by Zapier and validation tools to continue only when consent is explicitly checked
Integrate Pardot and newsletter list tools to enroll consenting prospects in a confirmed opt-in list
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.