1.Detect new lead record
Integrate Airtable and database tools to detect new lead rows and trigger the automation when a record is created.
Add new lead records to targeted nurture lists
Automatically detect new lead records in Airtable across Airtable, Formatter by Zapier, ActiveCampaign, and Google Sheets. Create and update when lead rows are created or new contact fields appear or UTMs are submitted—so you can add to nurture lists, apply tags, and log reporting rows without manual list updates.
How this automation adds targeted nurture contacts
When new lead rows land but mapping and list assignment stay manual, nurture outreach can miss the right audience and timing. This automation formats fields, adds contacts to the correct ActiveCampaign list, and logs reporting rows—so your team can scale nurture without chasing updates.
Airtableor swap with your favorite app
2.Normalize UTMs and list id
Integrate Formatter by Zapier, field-mapping tools, and lookup logic to normalize UTM values and resolve list ids.
Formatter by Zapieror swap with your favorite app
3.Add contact to nurture list
Integrate ActiveCampaign, tag management, and contact tools to add the contact to the resolved nurture list and apply source and model tags.
ActiveCampaignor swap with your favorite app
4.Create tracking row
Integrate Google Sheets and reporting systems to create a spreadsheet row for names, contact fields, UTM outputs, and timestamps.
Google Sheetsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: WebinarJam / EverWebinar, Filter by Zapier, Webhooks by ZapierSwap with your favorite apps.
Add 100-minute webinar attendees to engaged nurture lists
Your webinar logs miss who stayed long, so you can't spot the most engaged prospects. Add attendees who watched 100 minutes to campaign lists for same-day follow-up.
- Apps: Pendo, Email by Zapier, HubSpotSwap with your favorite apps.
Add 120-day inactive prospects to nurture list for outreach
Your product analytics show prospects 120 days inactive remain unqueued for re-engagement, leaving campaign managers without outreach context. You queue them to a nurture list so reps can act same day.
- Apps: Pendo, HubSpotSwap with your favorite apps.
Add 150-day dormant product users to nurture list
Your 150-day inactive user segment isn't syncing to marketing lists, delaying re-engagement campaigns. Add those users to a nurture list so campaign managers can launch targeted outreach the same day.
- Apps: Pendo, HubSpotSwap with your favorite apps.
Add 15-day product prospects to nurture list for follow-up
Your prospects who logged in 15 days ago lack coordinated follow-up, causing outreach delays and lost momentum. Add them to a nurture list so campaign managers can engage same day.
- Apps: WPForms, Google Sheets, Filter by Zapier, Customer.ioSwap with your favorite apps.
Add 30 day trial teacher signups to nurture list
Your 30-day trial teacher signups are untracked, leaving program coordinators without onboarding context. They are added to your nurture audience and logged to a sheet so outreach starts same day.
- Apps: Pendo, HubSpotSwap with your favorite apps.
Add 45-day post-first-login users to targeted nurture list
Your users at 45 days since first login often miss re‑engagement outreach. Add them to a nurture segment so campaign managers can launch targeted outreach within minutes at the 45‑day milestone.
- Apps: WebinarJam / EverWebinar, Filter by Zapier, Webhooks by ZapierSwap with your favorite apps.
Add 60-minute webinar attendees to post-event nurture list
Your webinar attendee list misses who watched long enough to qualify, leaving reps without timely context. Capture 60-minute attendees and send contacts to marketing for same-day follow-up.
- Apps: CloseSwap with your favorite apps.
Add 90-day inactive leads to reactivation email sequence
Your leads without a booked sales call in 90 days fall out of nurture and go cold. This adds them to a reactivation sequence so you can re-engage prospects same day.
- Apps: SurveyMonkey, Filter by Zapier, Google SheetsSwap with your favorite apps.
Add 9-10 survey promoters to your nurture list
You receive NPS responses with promoter scores trapped in your survey portal, so outreach is delayed. Add promoters to your nurture list so campaign managers can follow up same day.
- Apps: Webhooks by Zapier, AI by Zapier, Delay by Zapier, Typeform, Filter by Zapier, ActiveCampaignSwap with your favorite apps.
Add abandoned ad applicants to nurture list for follow-up
When applicants abandon your ad application, you miss high-intent contacts and context needed for outreach. Add those partial responses to your nurture list so teams can re-engage them within 45 minutes.
- Apps: Webhooks by Zapier, Formatter by Zapier, Salesforce, Filter by Zapier, Delay by Zapier, ActiveCampaignSwap with your favorite apps.
Add abandoned application leads to nurture and CRM records
Your abandoned application submissions leave prospects untracked. They are captured into your marketing audience and CRM so campaign managers can follow up within minutes.
- Apps: Dialpad, Formatter by Zapier, Zapier Tables, LeadConnectorSwap with your favorite apps.
Add abandoned callers to nurture campaign and log records
Your abandoned inbound calls aren't tracked, leaving campaign managers missing follow-ups and corrupting daily coverage reports. Capture caller details and trigger follow-up within minutes.
- View all
Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.